I design for how things actually work, not just how they look.

I’m Aderinsola, a product designer with four years building products from the ground up at early-stage startups. I work in the space between messy problems and working software, designing the systems, flows, and interfaces that make complex things feel simple.

AI Agents Product Psychology Marketplace Design Human Behavior Interface Writing Design Engineering Claude Code Product Strategy AI Agents Product Psychology Marketplace Design Human Behavior Interface Writing Design Engineering Claude Code Product Strategy

Currently Building

Projects that currently keep me up.

Off the clock: thinking, walking, and sketching interfaces that may never ship.

Curious by default, I make complex work feel simple.

Off the clock you'll find me reading, sketching interfaces that may never ship, and taking long walks around Toronto to think. I'm a firm believer in systems, in life as much as in product.

I studied engineering before switching to design, and I still think like a builder. These days I call Toronto home.

Kind Words

What people I've worked with have to say.