Product Designer · Trust, Safety & AI Systems

I am AderinsolaPronunciationAh: like the “a” in fatherdeh: like “day”, with a soft, tapped “d”RIN: the stressed syllable, like “rin” in ringsoh: like “so”lah: like the “la” in fatherOrigin & meaningYoruba (Nigeria). “The crown walks into wealth”, royalty meeting prosperity: from ade (crown), rin (walk), and sola (wealth).via YorubaName (ah-deh-RIN-soh-lah), my friends call me Ade (ah-deh).

I build thoughtful, human-centred products across AI, trust, safety, and complex systems .

My niche is the space between regulated, high-trust systems and fast consumer commerce .

A question I keep chasing: how do you make a system genuinely safe and trustworthy without it feeling like a fortress?

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See some of my work → Let’s talk they actually press ↑
Aderinsola Adejuwon
ADE · TORONTOLIVE
Product Designer · Toronto, CA
scroll ↓ selected work

Selected Work

A few things I’ve built and stand behind.

↓ they stack as you scroll
No. 01 — Hatari · VoyanceFintech / Compliance · 2021–24

Helping fraud teams trust the call they’re about to make.

Hatari ML monitoring dashboards

The tension

Analysts were basically told “the model says block it” and left to shrug. They couldn’t see the why, and they couldn’t push back, so trust quietly eroded and real customers paid for it.

The turn

The fix wasn’t a shinier dashboard. I handed people the pen: rebuilt the rules engine as a canvas you draw on, so analysts could write and test their own logic without waiting on an engineer.

Where it landed

We shipped three months early. Five-plus enterprise teams came on board, and it grew into real revenue, north of $85K ARR.

Read the full story →
No. 02 — HustleSasa EventsLive events · Mobile · 2025

An events app that gets out of your way at the door.

HustleSasa Events app screens

The tension

Nobody should have to fight an app to get into a show. But that’s the norm: fiddly sign-ups, a ticket you can’t find, a line that won’t move while the set starts without you.

The turn

So I built the attendee app around one stubborn rule, get out of the way. Sign up without a password, keep your ticket in your pocket, scan in, you’re through.

Where it landed

It’s live on iOS and Android now, 6,000+ downloads in, quietly moving real crowds through real doors across East Africa.

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No. 03 — HustleSasa · MerchantLive events · Platform · 2025

Everything an organizer needs to run the show, in one place.

HustleSasa organizer dashboard

The tension

Organizers were holding events together with spreadsheets, DMs, and guesswork. Selling tickets was the easy part; actually running the event was chaos.

The turn

I designed the merchant side end to end: an event dashboard, ticket creation, bulk guest lists, complimentary tickets, and check-in, so one person could run a whole event from one screen.

Where it landed

It now powers live events across Africa, moving 520,000+ tickets through the tools I helped shape.

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No. 04 — OutdoPersonal project · Design + Code · 2026

Turning my own procrastination into a game I actually want to win.

Outdo live leaderboard

The tension

I kept bouncing off my own to-do lists. Most productivity apps feel like chores about chores, and none of them made the boring stuff feel worth doing.

The turn

So I designed and built Outdo end to end: a competitive productivity app where you and a friend race to finish, with streaks and scores and just enough friendly pressure to keep you going. I shipped it in React and Firebase, with Claude as a pair.

Where it landed

It’s a real, working product I use myself, proof I can take an idea from a rough sketch all the way to shipped code.

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Currently Building // Live Feed

What’s on the workbench.

psst, some of these open ↗
On the Whiteboard // Writing ↗In progress
~/whiteboard $ drafts --list
[1] Why users really abandon
[2] The off-ramp for AI agents
[3] Trust as a UX primitive
> now:

Short essays on product psychology, strategy, and the decisions behind good products.
In code // Outdo v2 ↗In progress
Rebuilding Outdo, v2.
▸ reworking streaks & scoring · last build 2h ago
BUILDING...
On my mind

“What actually makes a streak keep someone coming back?”

Toolbench
FigmaFigJamFigma MakeFramerWebflowCanvaMiroLottieJitter
Claude CodeClaude DesignChatGPTVS CodeFirebaseSupabaseResendPostHog
MixpanelHotjarJiraConfluenceClickUpGoogle SuitePremiere ProDaVinci Resolve
Currently reading
Sprint by Jake Knapp

Sprint

Jake Knapp’s five-day method for solving big problems and testing new ideas fast.

45% through
Playground // Experiments ↗Live
PLAYGROUND

About

I map the system before I touch a screen.

My niche is the space between regulated, high-trust systems and fast consumer commerce.

I studied Industrial & Production Engineering, so I see the whole system before touching any single part of it, then design the screens. Lately I’ve been building more of my own products and teaching myself deeper into code, with an AI-assisted workflow.

More about me →
PRODUCT DESIGN✱
Aderinsola Adejuwon
OPEN TO WORK ADE · TORONTO, CA

Aderinsola Adejuwon

Product Designer · Trust, Safety & AI Systems

ADE · ADEJUWON · TORONTO · CA